AWS Marketplace announces AI-assisted product listing

AWS Marketplace today announced AI-assisted product listing in Partner Assistant chat, helping Independent Software Vendors (ISVs) and Consulting Partners create high-quality product listings on AWS Marketplace using their existing digital assets. This new capability helps partners create listings optimized for discovery by buyers, while eliminating the time-consuming manual data entry and guesswork around meeting AWS Marketplace requirements. Partner Assistant automatically generates and validates product listing content by importing information from existing digital assets, including website URLs, PDFs, case studies, and product documentation. The AI-powered assistant creates content across all required product information fields, validates it against AWS Marketplace size and format requirements, and optimizes it for search. Users receive field-level recommendations based on AWS Marketplace best practices, with a quality score indicating where their listing stands relative to the standards that drive buyer engagement. Whether creating the first listing or managing multiple products, Partner Assistant streamlines the process while helping ensure listings are best positioned to be discoverable and considered by customers in AWS Marketplace. The AI-assisted product listing capability is available through the Partner Assistant chat in AWS Partner Central and the AWS Marketplace Management Portal (AMMP). For programmatic access, the Partner Agent MCP server can be used. This feature is not available in AWS GovCloud (US) Regions or China Regions.