AWS Entity Resolution now supports advanced real-time matching

AWS Entity Resolution now supports real-time matching with advanced matching workflows, allowing customers to match records in milliseconds using complex rulesets through the GenerateMatchId API. Previously, real-time matching was limited to simple rule-based workflows, while advanced rulesets-which support operators like Exact and ExactManyToMany combined with AND/OR logic-could only be used for batch processing that took minutes to hours. This created a critical gap for customers needing real-time entity resolution with sophisticated matching logic. With this launch, customers performing fraud detection, real-time account lookup, or website personalization can define advanced matching rules and get results in real-time without maintaining separate matching infrastructure or re-architecting applications. To enable advanced real-time matching, customers set the enableRealTimeMatching parameter to true on their matching workflow, then call the existing GenerateMatchId API-no new endpoints or migration required. Advanced real-time matching is available in all AWS Regions where AWS Entity Resolution is available.