AWS First Steps
New feature

AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

AWS Elemental MediaTailor introduces yield optimization, automatically monetizing unused ad inventory with Amazon Ads during server-side ad insertion for live streams. Available exclusively to publishers in the Amazon Publisher Services Streaming TV program, it requires no additional cost or infrastructure.

AWS Elemental MediaTailor now offers revenue optimization that automatically monetizes unused ad inventory during live server-side ad insertion (SSAI) with demand from Amazon Ads. This feature is available for publishers enrolled in the Amazon Publisher Services (APS) streaming TV program, requires no additional cost or infrastructure, and inserts ads directly into the stream for seamless playback across all devices. Key features include scalability for large live events, brand safety, easy activation, and performance visibility in CloudWatch. Revenue optimization is available in all AWS regions where MediaTailor is offered.

Why it matters

This update targets publishers looking to maximize ad revenue from live streaming content. It allows automatic monetization of unfilled ad slots without additional cost or infrastructure, integrating seamlessly into existing ad insertion workflows.

Read the original AWS announcement

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