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AWS Partner Central now provides lead enrichment and prospecting

AWS Partner Central offers lead enrichment and prospecting, enabling partners to assess purchase likelihood and program eligibility for leads

AWS Partner Central now provides lead enrichment and prospecting, allowing AWS Partners to enrich AWS-sourced or partner-sourced leads with AWS-generated propensity insights and recommendations for program, funding, and sales motion eligibility. Partners can upload leads via the AWS Partner Central console or programmatically using the AWS Partner Central API. For each lead, partners receive propensity-to-buy signals, including the likelihood of purchasing through AWS Marketplace and alignment with solution categories, along with account eligibility for the Partner Greenfield Program (PGP), Pioneer Credits, and Partner-Led Sales Motion. Lead enrichment and prospecting is available to all APN Customer Engagements (ACE) eligible AWS Partners through both AWS Partner Central and the AWS Partner Central API, available in the US East (N. Virginia) Region.

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