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Connect Customer Outbound Campaigns now available in Cape Town, Africa

Amazon Connect Customer now offers proactive outreach via SMS, WhatsApp, and email in the Cape Town region, enabling targeted, personalized campaigns with automated triggers and analytics.

Amazon Connect Customer Outbound Campaigns are now available in the Africa (Cape Town) Region. Businesses in the region can use Connect Customer's proactive outreach capabilities to create targeted, personalized engagement campaigns for service updates, promotional offers, appointment reminders, and product usage tips. These campaigns can be configured and managed through the Connect Customer admin website and Outbound Campaigns APIs. For example, a retail business can segment customers by purchase behavior and run a coordinated campaign that sends promotional offers via SMS, appointment reminders via WhatsApp, and product usage tips via email, with each message personalized to the recipient. Built-in analytics show which messages drove engagement, and event-based triggers automatically start campaigns from customer actions such as a completed purchase or a missed appointment.

Read the original AWS announcement

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