Amazon SES now allows per-request open and click tracking overrides
Amazon SES adds the ability to override open and click tracking settings directly in SendEmail and SendBulkEmail API calls, eliminating the need for separate configuration sets and simplifying recipient-level consent management.
Amazon SES now supports overriding open and click tracking settings directly within the SendEmail and SendBulkEmail APIs. This allows senders to enable or disable tracking on a per-request basis, rather than managing preferences through separate configuration sets. The overrides apply to each request and take precedence over settings defined in configuration sets, providing granular control without altering existing configurations. This feature is particularly useful for complying with data protection regulations like GDPR and CNIL by honoring per-recipient consent choices. There is no additional cost for using this capability, and it is available in all AWS Regions where Amazon SES is offered.
Why it matters
This update benefits users who need to apply recipient-specific tracking consent during email sends. Amazon SES is a service for managing email delivery and tracking, and this change simplifies configuration management and enhances compliance.