AWS First Steps
New feature

Amazon SES click tracking now supports custom URL paths for mobile app deep linking

Amazon SES introduces a new ses:custom-path HTML attribute to enable mobile deep linking while maintaining engagement tracking

Amazon SES now simplifies mobile deep linking through a new ses:custom-path HTML attribute. Adding this attribute to an <a> tag ensures SES passes the path segment to the tracking URL, allowing mobile operating systems to match it with Universal Links on iOS or App Links on Android. This enables mobile deep linking without disabling engagement tracking. The feature is available in all AWS Regions where Amazon SES operates. To use it, you need a custom redirect domain for click tracking with either an Apple App Site Association (AASA) or Digital Asset Links verification file hosted on that domain, then add the ses:custom-path attribute to links in HTML emails.

Why it matters

This update is relevant for developers and marketers who need mobile app deep linking functionality. It allows users to implement direct links to their apps while maintaining engagement tracking when sending email campaigns with Amazon SES.

Read the original AWS announcement

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