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New feature

AWS RTB Fabric now supports configurable Availability Zone affinity

AWS RTB Fabric now supports configurable Availability Zone affinity for responder gateways, allowing clients to control routing policies and improve gateway capacity utilization

AWS RTB Fabric now supports configurable availability zone (AZ) affinity for responder gateways, allowing partners to connect within their own AZ or across any AZ the gateway spans. This enables AdTech companies to use infrastructure more efficiently. The feature is available in all AWS regions where AWS RTB Fabric is offered. AWS RTB Fabric connects with AdTech partners such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, and Yieldmo, achieving millisecond latency in three steps. RTB Fabric reduces standard cloud network costs by up to 80% without prerequisites.

Why it matters

This update benefits advertising technology companies and DSPs/SSPs by improving infrastructure efficiency when using RTB Fabric

Read the original AWS announcement

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