Concise summaries of official AWS update announcements for AWS Marketplace.
Information as of November 3, 2026.
AWS Partner Central now provides AWS Partners with greater visibility into how the Solution Matching Engine (SME) contributes to their co-sell pipeline. Partners can view recommendations, SME-attributed opportunities, and pipeline metrics to assess and improve their listings and opportunity information.
AWS License Manager now enables direct upgrades of EC2 Ubuntu LTS instances to Ubuntu Pro available on AWS Marketplace, allowing customers to enhance security and meet compliance without rebuilding their fleet or migrating workloads.
AWS Marketplace has announced the general availability of the metering agent skill, an AI-guided experience that helps sellers build, deploy, and validate usage-based SaaS metering integration directly within their AI coding assistant.
Partner Revenue Measurement adds multi-partner support to resource tagging, enabling multiple AWS partners to receive revenue attribution for the same AWS resource
AWS Marketplace sellers with demo or private offer buttons enabled can now act on customer requests within minutes, as AWS automatically qualifies leads and creates opportunities with defined use cases in Partner Central.
AWS Marketplace now offers a 0% listing fee for professional services included in qualifying multi-product solutions, further lowering costs for partners selling through the platform
AWS Marketplace now supports auto-renewals for private offers, allowing sellers and buyers to maintain active subscriptions without renegotiation or repurchase at term end.
AWS partners can now access Partner Central agents from existing tools using OAuth via AWS Sign-In, simplifying authorization without additional software.
AWS Marketplace partners can now select notification categories and route them to responsible teams via multiple channels including email, console app, and chat apps
AWS Marketplace now supports configurable net payment terms on private offers, allowing sellers to set Net 30 to Net 90 terms, giving buyers clarity on payment due dates.
AWS Marketplace now offers AI Insights, helping buyers understand product pricing before purchase by explaining cost structures in plain language, including how usage scales and multiple pricing dimensions combine.
AWS Partner Central now offers AI-powered Partner Lead Prospecting to help ACE-eligible AWS Partners act on and convert leads faster
AWS Partner Central now allows partners to share qualifications across connected partner and seller accounts via subsidiary connections, enabling consolidated partnership status beyond revenue attribution.
AWS Partner Central now allows partners to associate existing AWS Marketplace solutions and products directly with co-selling opportunities, streamlining management and improving fulfillment tracking.
AWS Partner Central agents automate new partner onboarding from profile setup to compliance completion, guiding partners through all steps required to sell with AWS
AWS Marketplace Storefront enables partners to build and deploy branded solution catalogs on their websites or applications in hours, with automated billing and CRM integrations.
AWS Partners can now automate pricing within co-sell workflows using express private offers. Pre-configured pricing rules enable rapid private offers for customers, accelerating deal conversion in AWS-led sales.
AWS Marketplace has lowered the listing fee for professional services private offers from 2.5% to 0.5%, making it more cost-effective for consulting partners, systems integrators, managed services providers, and independent software vendors to transact their services through AWS Marketplace.
AWS Partner Central now supports Business Value Realization (BVR), a new experience and funding model for partners driving customer adoption and outcomes after deploying strategic AWS services
AWS Partner Central accepts SOC 2 Type II audit reports or AWS Well-Architected Framework Reviews to complete Foundational Technical Review in minutes, providing AI-powered validation and immediate feedback to partners
AWS Marketplace introduces AI-assisted product listing in Partner Assistant chat, helping ISVs and Consulting Partners create high-quality listings using existing digital assets
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